Welcome to Advitee

About our company

Mission Statement:

“To rejuvenate and popularize the traditional art of chikankari embroidery by creating fashionable and contemporary garments, empowering artisans through sustainable practices and digital training, and engaging the young population of India through
innovative online and offline retail experiences

“To be the premier brand representing the exquisite chikankari embroidery of Uttar Pradesh, blending heritage with modernity, empowering local artisans, and inspiring a new generation to appreciate and embrace this timeless craft.”

Core values

1. Authenticity

• Uphold the rich heritage of chikankari embroidery by ensuring that all
  products are crafted with genuine techniques and traditional craftsmanship.
• Maintain the cultural integrity of chikankari designs, celebrating the art
  form’s origins and history.

2. Quality

• Commit to the highest standards of quality in materials, craftsmanship,
  and design.
• Ensure each garment reflects meticulous attention to detail and
  durability.

3. Empowerment

• Empower local artisans by providing fair wages, ethical working
  conditions, and opportunities for skill development.
• Foster a supportive and inclusive community where artisans can thrive
  and grow.

4. Innovation

Embrace creativity and innovation in product design, blending traditional chikankari with contemporary fashion trends.

Utilize modern technology to enhance customer experience, from online shopping to virtual try-ons and digital training.

Implement sustainable practices in sourcing, production, and packaging to minimize environmental impact.

Educate customers about the importance of sustainable fashion and promote eco-friendly choices.

Conduct all business operations with honesty, transparency, and ethical principles.

Build trust with customers, artisans, and partners through consistent and fair practices.

Prioritize customer satisfaction by providing excellent service, quality products, and engaging experiences.

Listen to customer feedback and continuously improve to meet their evolving needs and preferences.

Foster a sense of community among customers, artisans, and stakeholders through collaboration, respect, and mutual support.

Engage with the local and global community to promote the cultural significance of chikankari.

Promote the art of chikankari through educational initiatives and awareness campaigns.

Provide training and resources to aspiring artisans and fashion enthusiasts to preserve and spread the craft.

Ensure inclusivity in all aspects of the business, from product design to marketing and employee practices.

Celebrate diversity and cater to a wide range of tastes, sizes, and preferences./p>